This time two years ago Kogan Page sent us author copies of our newly published our book: The People Business. It was an exciting moment – the fruits of 18 months labour. With sales now climbing into four figures it’s by no means a JK Rowling, but it is a worthwhile read if you are at all interested in the world of internal communications (IC) and/or reputation management.
The People Business features ten in-depth interviews with leading heads of internal comms, from leading firms, including Telefonica, PizzaExpress and Heathrow Airport. The book offers a unique perspective on what works and what doesn’t in the world of IC with tips for success, what they’ve learned along the way and what remains difficult.
Here’s what our publisher says…
“Effectively communicating a company’s goals, strategy and brand values within the workplace is something that has become increasingly important, and recognised, as a core function of business and marketing success. Despite this, there are still some companies that struggle to make IC seen as a credible contributor to business performance or prove its clear impact on ROI to senior company members or stakeholders.
The People Business is the first book I have come across that offers a refreshingly honest, digestible and practical perspective on what ‘good’ really looks like in IC, with clear tips and strategies to combat the challenges that remain. It is also one of the most extensive collections of case-studies that we’ve published, including interviews with companies like GE Capital, PizzaExpress, Grant Thornton and more, to deliver truly valuable insight straight from the frontline.
The authors at Q&R have been an absolute dream to work with throughout the process; their enthusiasm, expertise and credibility have created a brilliant platform for the book – and they deserve every success. “
Natasha Tulett, Marketing, Kogan Page
If you would like to buy the book click here
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