Our latest Listen.Better interview – “Starting up in tough times” is with Robyn De Villiers, Founder of The Three Cs.

It was a total privilege to meet and chat with Robyn, former Chairman and CEO, Burson Cohn & Wolfe, Africa about her new venture launched in the time of Covid.  No mean feat!

We asked the following questions:

  • Tell me about The Three Cs and why you started the business?
  • Why do you think this is the right time for what you do?
  • Who is an ideal client for you?
  • What will good look like when you have worked with a client for six months?  
  • What keeps you awake and night and how do you approach those challenges?
  • Who or what inspires you as a leader?
  • What advice would you give your younger self?
  • What will you take as one major learning from the last 12 months?

Sit back and enjoy Robyn’s inspiring word over the next 20 minutes:


Robyn is the Founder and Chairman of BCW Africa. She has been engaged in public relations, corporate communication and training, both in South Africa and across the continent, for 30+ years. Robyn’s experience includes reputation management, issues and crisis management, corporate and marketing communications, public affairs and investor relations. She is widely known for her contribution in the areas of training and skills development across the continent. Robyn is an internationally certified executive coach and is actively engaged in working with companies to improve cross-cultural awareness and inclusivity.

Robyn has spent 30 years working, not only with the myriad of cultures across the continent, but also as part of global PR networks, with all the cultural diversity that brings. She has always had an interest in and focus on cross-cultural communications and on leading effective cross-cultural teams. In her work as an executive coach and with The Culture Map, she brings cultural awareness to the service of her clients, helping them to get top results through enhanced awareness of cultural similarities and differences and improving cultural competence.
In 2019, disproving the theory that you can’t teach an old dog new tricks, Robyn attained a Masters in Executive Coaching from Ashridge University, part of Hult International, in the United Kingdom. She was also accredited as a Commercial Mediator in South Africa and in the United Kingdom and completed a certificate course at INSEAD on “Leading across Borders and Cultures”; this in addition to her BA (Languages) degree. Robyn is a Chartered Public Relations Practitioner (CPRP), the Vice President of the African Public Relations Association (APRA), a member of the Advisory Council of the National Business Initiative (NBI), the Vice President of the American Chamber of Commerce for South Africa and a steering committee member of the 30% Club of Southern Africa. Robyn is a co-founder and the current chair of the Unicef CEO Initiative in South Africa

If you are a business owner or leader in an organisation and you would like to be interviewed for the Q&R Listen.Better vodcast series in 2021 please do get in touch for an initial chat: tellmemore@questionandretain.co.uk