How do you build a great client-agency relationship?

Five top tips for a beautiful thing…

1. Establish clear communication and expectations:

• Hold an initial kick-off meeting to define goals, objectives, and expectations for the client’s PR campaign.
• Create a communication plan outlining how and when you’ll update the client on progress, including regular meetings, reporting schedules, and key points of contact.
• Ensure that both parties are on the same page regarding roles, responsibilities, and the scope of work.

2. Develop a comprehensive PR strategy:

• Create a well-researched and tailored PR strategy that aligns with the client’s goals and target audience.
• Present a detailed plan that outlines your approach, key messaging, tactics, and a timeline for execution.
• Make sure your strategy addresses any potential challenges or crises that may arise during the campaign.

3. Provide transparent reporting and analytics:

• Regularly provide performance reports that track the impact of your PR efforts.
• Use metrics such as media coverage, website traffic, social media engagement, and ad lead generation to measure success. See AMEC for best practices in how to evaluate campaigns
• Be open to both positive and negative results and make data-driven recommendations for adjustments as needed.

4. Maintain strong relationships

• Foster a positive working relationship with your client by being responsive and attentive to their needs. #listenbetter
• Be proactive in addressing concerns and providing updates, even if there are no significant developments to report.
• Show genuine interest in the client’s industry and their business goals.

5. Continuously improve and adapt:

• Stay up-to-date with industry trends and best practices, and apply this knowledge to your client’s PR efforts. See training, learning and development courses offered by PRCA and the Alliance of Independent Agencies
• Regularly seek feedback from the client and use it to refine your strategies and tactics. #PulseCheck #clientsatisfaction
• Be agile and flexible, adapting your approach as the client’s needs or the PR landscape evolve.

Remember it is often the small stuff* that trips up the client-agency relationship so a careful eye on the quality of copy, time management, proactivity, and transparent budget management are all important aspects in the mix.