FIGHT CLUB III: CORPORATE PURPOSE IS THE KERNEL FOR SUCCESSFUL INTERNAL COMMUNICATIONS
London, Smith Square, 14th April 2016, at the third IC Fight Club run in partnership with Ellwood Atfield and Working Communication, IC practitioners declared corporate purpose must sit at the heart of everything an organisation says. Guided by a one question Pulse Check™ carried out by Question and Retain, only 3% claimed corporate purpose was…

