Our latest Listen.Better interview is with Doug Baxter, Founder & Managing Partner of Agency Futures.

In this twenty-minute conversation we delve into the findings of the latest wave of The Agency Futures Index conducted in partnership with Worldwide Partners and Q&R.  

Annabel Dunstan, founder and CEO Q&R, comments: “Doug is a veritable font of knowledge when it comes to the independent agency model and how to build and grow a sustainable and flourishing business. It was a total pleasure to grill him.” 

We asked:

  • How the last year has been for you?
  • Tell me about the Agency Futures Index? What are the top line findings for Q1 2021?
  • How can agency leaders find out more and/or get involved in the Agency Futures Index?
  • Can you describe how agency leaders have adapted to world events over the last year?
  • What have you learned about yourself as a leader – what changed for you?


Agency Futures is a consultancy focused on helping agency owners grow their businesses. From financial performance to talent acquisition, to culture development and beyond, helping clients transform themselves into successful and sustainable ‘Agencies of the Future’.

If you are a business owner or leader in an organisation and you would like to be interviewed for the Q&R Listen.Better vodcast series in 2021 please do get in touch for an initial chat: tellmemore@questionandretain.co.uk