Blog

  • Feel the fear and do it anyway

    If you’re an agency chief who rationally knows the benefits of conducting a client satisfaction survey, but you just can’t quite bring yourself to do it yet, read on. First thing to note: you’re not alone. Putting in a rigorous Pulse Check can strike the fear into most agency heads. Indeed, I seem to spend…

    Annabel Dunstan

    5 minute read
  • Three things IC leaders should stop talking about

    I go to a fair amount of IC-related conferences and networking events, and a new icebreaker question I've been using is: What are you fed up of hearing about in the IC space? Here's the top three replies I was chatting to an external comms lead recently and when I mentioned that these topics crop…

    Annabel Dunstan

    3 minute read