by Annabel Dunstan | Feb 23, 2026 | Uncategorised
In tougher economic conditions, most leaders focus on winning new business.But the bigger threat to growth right now isn’t the pitch you lose.It’s the client you think you’re keeping. Across agencies, membership organisations and professional services firms, a...
by Annabel Dunstan | Feb 20, 2026 | Uncategorised
Running a client or member survey can feel straightforward. Draft the questions, send the link, analyse the scores. However, the mechanics of asking questions are only half the work. True value and real risk sits in how feedback is interpreted and acted upon. At...
by Annabel Dunstan | Feb 9, 2026 | Uncategorised
For many agencies, growth conversations still begin with acquisition: new logos, bigger pitches, expanding into new sectors. Yet what we consistently observe at Question & Retain (Q&R) tells a different story. The agencies that build sustainable, profitable...
by Annabel Dunstan | Jan 15, 2026 | Uncategorised
And most agencies are measuring the wrong thing January is when agencies take stock. Accounts renewed. Accounts lost. Pipelines reviewed. And almost inevitably, leadership teams ask the same question: “How satisfied are our clients?” For most PR agencies, the answer...
by Annabel Dunstan | Nov 25, 2025 | Uncategorised
There is something energising about standing on the edge of a new year. It’s like cracking open a fresh notebook full of clean pages, new ideas, and room to build something better than what came before. As we approach 2026, it’s the perfect moment for companies and...
Recent Comments