by Annabel Dunstan | Feb 23, 2026 | Uncategorised
In tougher economic conditions, most leaders focus on winning new business.But the bigger threat to growth right now isn’t the pitch you lose.It’s the client you think you’re keeping. Across agencies, membership organisations and professional services firms, a...
by Annabel Dunstan | Feb 20, 2026 | Uncategorised
Running a client or member survey can feel straightforward. Draft the questions, send the link, analyse the scores. However, the mechanics of asking questions are only half the work. True value and real risk sits in how feedback is interpreted and acted upon. At...
by Annabel Dunstan | Feb 9, 2026 | Uncategorised
For many agencies, growth conversations still begin with acquisition: new logos, bigger pitches, expanding into new sectors. Yet what we consistently observe at Question & Retain (Q&R) tells a different story. The agencies that build sustainable, profitable...
by Annabel Dunstan | Feb 20, 2023 | Listen.Better Vodcast
Our latest interview – Building a People-Centered Culture: insights with Kevin Green, Chief People Officer of First Bus First Bus is a UK-based company with 14,000 employees that strives to be a great place to work. Kevin Green, the Chief People Officer, shares how he...
by Annabel Dunstan | Feb 1, 2023 | Uncategorised
Over the last decade I have had the pleasure of working with some of the leading membership organisations in the UK. I love collating and feeding back on the data we collect on behalf of our clients, some with upwards of 20,000 members. In the quieter work spell...
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