by Annabel Dunstan | Feb 20, 2026 | Uncategorised
Running a client or member survey can feel straightforward. Draft the questions, send the link, analyse the scores. However, the mechanics of asking questions are only half the work. True value and real risk sits in how feedback is interpreted and acted upon. At...
by Annabel Dunstan | Feb 9, 2026 | Uncategorised
For many agencies, growth conversations still begin with acquisition: new logos, bigger pitches, expanding into new sectors. Yet what we consistently observe at Question & Retain (Q&R) tells a different story. The agencies that build sustainable, profitable...
by Annabel Dunstan | Jan 15, 2026 | Uncategorised
And most agencies are measuring the wrong thing January is when agencies take stock. Accounts renewed. Accounts lost. Pipelines reviewed. And almost inevitably, leadership teams ask the same question: “How satisfied are our clients?” For most PR agencies, the answer...
by Annabel Dunstan | Nov 25, 2025 | Uncategorised
There is something energising about standing on the edge of a new year. It’s like cracking open a fresh notebook full of clean pages, new ideas, and room to build something better than what came before. As we approach 2026, it’s the perfect moment for companies and...
by Annabel Dunstan | Nov 11, 2025 | Uncategorised
This is our latest blog: The Big Question, where Mo Kanjilal, Edge of Difference, talks about how she reflects on whether we prefer the comfort of peace or the challenge of progress, suggesting that while peace feels easy, real growth comes from staying curious,...
by Annabel Dunstan | Oct 15, 2025 | Uncategorised
Most mergers don’t fail because of bad spreadsheets. They fail because people stop believing in the story. In nearly every major study, 70–90% of mergers and acquisitions fall short of their financial targets and when you ask the executives why, “culture clash” tops...
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